Types of exhibition stands - description, types, differences
In our reality, there are many types of stands that differ from each other in many ways. To choose a suitable advertising stand, you need to understand all their varieties.
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Exhibition stand - what is it?
An exhibition stand is a structure that is used for advertising at various exhibitions. The stand tells a beautiful story about the company or its products. As a result, viewers are becoming interested, and perhaps even willing, to buy these products.
The advertising stand tells about the advantages of the product, describes how good it is and how great the company that released it is. As a result, the buyer wants to buy this product. That's what exhibition stands are for globally.
What is the exhibition stand for?
The advertising stand appeared a long time ago, at the time of the beginning of advertising as an activity. Since then, he has been an important part of this field. Advertising stands have become firmly established in our lives for a number of reasons.
1. Attracting attention. A bright and interesting booth attracts many more visitors than a regular presentation. A large number of original designs and creative approaches make it possible to stand out from competitors and leave an unforgettable impression.
3. Direct contact with the target audience. At the stand, the company gets the opportunity to personally meet with potential customers, discuss needs and propose solutions. This helps to establish trusting relationships and develop long-term partnerships.
4. Product demonstration. At the stand, you can present real products, design them in an attractive way and allow visitors to independently evaluate their properties and quality. Visibility always makes the best impression.
5. Generation of new orders. You will receive new requests from customers who appreciate your products.
6. Market testing. You can test the demand for certain products.
7. Training and support. Many companies use booths for master classes, lectures and presentations, which allows them to improve the skills of their employees and promote their own competencies.
Scope of application
Exhibition stands are widely used in various fields, namely:
Trading activities
At the stands, you can talk beautifully about the brand and its products. These models can be installed in stores and shopping malls so that a large flow of visitors can get acquainted with the brand.
Education and science
To beautifully tell about achievements in the field of education and science, it is appropriate to use stands. They tell us what good things the students or teachers have done, what they have achieved.
Tourism and culture
Tourism and cultural companies use booths to tell people about the tourism industry in a particular region.
Politics and public initiatives
Political parties and public organizations constantly participate in exhibitions and rallies, and for this they need exhibition stands. This way people remember information much better.
Sports and entertainment
Sports clubs and travel agencies often organize exhibitions and events where booths help recruit new athletes, sell tickets and offer tours. Game studios and cinemas also successfully use stands to promote their products.
Medicine and pharmacy
Do you want to know about diseases and prevention? The exhibition stands will help you with this! They cover a variety of medical topics.
Thus, the scope of application of exhibition stands is very wide and covers almost all branches of social life - they are so in demand now.
Varieties
Here are the main types of exhibition stands.
Standard stands
The simplest option. The most common stands are 3×3 meters long, consisting of aluminum profiles and interchangeable modules. They are very convenient for quick assembly.
Insular
The structures are located separately from the other stands and are accessible to the audience from all four sides. Such stands are used by real "whales" - large corporations to present their products. These models have a complex architecture and striking design, which, as we know, guarantees increased attention.
Angular
Stands are installed in the corners of the premises. They have an overview from three sides. The global advantage of such structures is that they allow you to use the free space as efficiently as possible. As a result, there is a reduction in the cost of renting exhibition space. Corner stands are most often used by small firms or startups.
L-shaped stands
The models have an angular shape and are installed near the wall, thus forming the letter "G". They allow you to efficiently organize your space and effectively present your products and services. Perfect for situations where the room is too small.
Desktop
These are small stands, and most often they are placed on tables or counters. They are mainly used at industry conferences and seminars. Their main point is that they can be used to demonstrate product samples and information materials. In addition, they are characterized by low weight and fast assembly time.
Mobile
Which stands are best suited for frequent travel and quick location changes? Of course, mobile devices. You can easily move them from place to place. Due to the fact that they weigh little, it will not be difficult for you. In addition, they are very compact. You can easily place them in the trunk of your car, they don't take up much space. If you have to travel a lot, then this stand option is the best for you.
Alternative stands
This is an unconventional format. Such models are distinguished by their originality and flight of fancy. As an example, there is a showcase stand.
How to choose the right alternative booth
A well-chosen advertising stand is an almost one hundred percent guarantee of your success. Imagine how people approach your booth and study the information on it. Would they want to get to know you better? Would you like to buy the presented products? When choosing a booth, you must clearly answer all these questions. Build on them by choosing a design. It's also useful to imagine yourself as your potential customer.
Take note of these selection criteria:
- goals and objectives of the company;
- the budget of the event;
- quantity and specifics of the displayed product;
- the target audience and the format of the event;
- the desired image of the company.
Having decided on the type of stand, you can effectively prepare for participation in the exhibition in order to achieve your goals.
Our company specializes in the manufacture of alternative stands of any complexity. We will make a stand to order, according to your individual project.
An exhibition stand is a structure that is used for advertising at various exhibitions. The stand tells a beautiful story about the company or its products. As a result, viewers are becoming interested, and perhaps even willing, to buy these products.
The advertising stand tells about the advantages of the product, describes how good it is and how great the company that released it is. As a result, the buyer wants to buy this product. That's what exhibition stands are for globally.
What is the exhibition stand for?
The advertising stand appeared a long time ago, at the time of the beginning of advertising as an activity. Since then, he has been an important part of this field. Advertising stands have become firmly established in our lives for a number of reasons.
1. Attracting attention. A bright and interesting booth attracts many more visitors than a regular presentation. A large number of original designs and creative approaches make it possible to stand out from competitors and leave an unforgettable impression.
3. Direct contact with the target audience. At the stand, the company gets the opportunity to personally meet with potential customers, discuss needs and propose solutions. This helps to establish trusting relationships and develop long-term partnerships.
4. Product demonstration. At the stand, you can present real products, design them in an attractive way and allow visitors to independently evaluate their properties and quality. Visibility always makes the best impression.
5. Generation of new orders. You will receive new requests from customers who appreciate your products.
6. Market testing. You can test the demand for certain products.
7. Training and support. Many companies use booths for master classes, lectures and presentations, which allows them to improve the skills of their employees and promote their own competencies.
Scope of application
Exhibition stands are widely used in various fields, namely:
Trading activities
At the stands, you can talk beautifully about the brand and its products. These models can be installed in stores and shopping malls so that a large flow of visitors can get acquainted with the brand.
Education and science
To beautifully tell about achievements in the field of education and science, it is appropriate to use stands. They tell us what good things the students or teachers have done, what they have achieved.
Tourism and culture
Tourism and cultural companies use booths to tell people about the tourism industry in a particular region.
Politics and public initiatives
Political parties and public organizations constantly participate in exhibitions and rallies, and for this they need exhibition stands. This way people remember information much better.
Sports and entertainment
Sports clubs and travel agencies often organize exhibitions and events where booths help recruit new athletes, sell tickets and offer tours. Game studios and cinemas also successfully use stands to promote their products.
Medicine and pharmacy
Do you want to know about diseases and prevention? The exhibition stands will help you with this! They cover a variety of medical topics.
Thus, the scope of application of exhibition stands is very wide and covers almost all branches of social life - they are so in demand now.
Varieties
Here are the main types of exhibition stands.
Standard stands
The simplest option. The most common stands are 3×3 meters long, consisting of aluminum profiles and interchangeable modules. They are very convenient for quick assembly.
Insular
The structures are located separately from the other stands and are accessible to the audience from all four sides. Such stands are used by real "whales" - large corporations to present their products. These models have a complex architecture and striking design, which, as we know, guarantees increased attention.
Angular
Stands are installed in the corners of the premises. They have an overview from three sides. The global advantage of such structures is that they allow you to use the free space as efficiently as possible. As a result, there is a reduction in the cost of renting exhibition space. Corner stands are most often used by small firms or startups.
L-shaped stands
The models have an angular shape and are installed near the wall, thus forming the letter "G". They allow you to efficiently organize your space and effectively present your products and services. Perfect for situations where the room is too small.
Desktop
These are small stands, and most often they are placed on tables or counters. They are mainly used at industry conferences and seminars. Their main point is that they can be used to demonstrate product samples and information materials. In addition, they are characterized by low weight and fast assembly time.
Mobile
Which stands are best suited for frequent travel and quick location changes? Of course, mobile devices. You can easily move them from place to place. Due to the fact that they weigh little, it will not be difficult for you. In addition, they are very compact. You can easily place them in the trunk of your car, they don't take up much space. If you have to travel a lot, then this stand option is the best for you.
Alternative stands
This is an unconventional format. Such models are distinguished by their originality and flight of fancy. As an example, there is a showcase stand.
How to choose the right alternative booth
A well-chosen advertising stand is an almost one hundred percent guarantee of your success. Imagine how people approach your booth and study the information on it. Would they want to get to know you better? Would you like to buy the presented products? When choosing a booth, you must clearly answer all these questions. Build on them by choosing a design. It's also useful to imagine yourself as your potential customer.
Take note of these selection criteria:
- goals and objectives of the company;
- the budget of the event;
- quantity and specifics of the displayed product;
- the target audience and the format of the event;
- the desired image of the company.
Having decided on the type of stand, you can effectively prepare for participation in the exhibition in order to achieve your goals.
Our company specializes in the manufacture of alternative stands of any complexity. We will make a stand to order, according to your individual project.
